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Cover

Course Prefix

ENTR

Course Number

160

School Identifier

Course Suffix

Schools

BS - Business Sciences

Open Entry

Department

BUSNSS - Business Mgmt

Subject

ENTRMG - Entrepreneurship

Program

MANAGE - Business: Management

Course Title

Entrepreneurship: Managing Your Business

Short Title

Entrepreneurship

Course TOP Codes should be aligned with the program. Career Education must use an occupational TOP Code. Please check the TOP Code manual or consult with the Curriculum Specialist for assistance.

CB03 TOP Code

050640 - Small Business and Entrepreneurship

CB04 Course Credit Status

D - Credit - Degree Applicable

California Classification Code (CB11)

Y - Credit Course

First Term to be Offered

Fall 2011

Catalog Course Description

This course introduces key elements of entrepreneurship and small business development. It focuses on the phases and process of building a viable business plan and putting the plan to work. Topics of exploration include building a marketing plan and financial plan, conducting feasibility studies, the nature of competition and markets, and the global aspects of entrepreneurship. The course provides students with a foundation for understanding the role of small business within society. It also provides preparation for individuals seeking to engage in entrepreneurial ventures.

Class Schedule Course Description

Introduces key elements of entrepreneurship and small business development. Provides preparation for individuals seeking to engage in entrepreneurial ventures.

Justification of Need

Review and update for new certificate program and transferability.

Material Fee

-3.00

Is this a cross listed course? No

Units/Hours

CB04: Credit Status

D - Credit - Degree Applicable

CB10 Course COOP Work Exp-ED

N - Is not part of a cooperative work experience education program.

This course is variable No

If no hours per category enter zero.

Weekly Faculty Contact Hours Lecture Min

3.00

Weekly Faculty Contact Hours Lecture Max

Weekly Faculty Contact Hours Lab Min

0.00

Weekly Faculty Contact Hours Lab Max

Weekly Faculty Contact Hours Learn Ctr Min

0.00

Weekly Faculty Contact Hours Learn Ctr Max

Weekly Faculty Contact Hours Total Min

3.00

Weekly Faculty Contact Hours Total Max

0.00

CB07 Min Units

3.00

CB06 Max Units

3.00

Total Min Unit Calculation

Lecture Lab Learn Ctr Total

Weekly Faculty Contact Hours3.000.000.003.00

Total Contact Hours49.800.000.0049.80

Lecture Hour Equivalent3.000.000.003.00

Full Time Equivalent Faculty20.000.000.0020.00

Units3.000.000.003.00

Outside of Class Hours99.60

Total Student Learning Hours149.40

Total Max Unit Calculation

Lecture Lab Learn Ctr Total

Weekly Faculty Contact Hours0.000.000.000.00

Total Contact Hours0.000.000.000.00

Lecture Hour Equivalent0.000.000.000.00

Full Time Equivalent Faculty0.000.000.000.00

Units0.000.000.003.00

Outside of Class Hours0.00

Total Student Learning Hours0.00

Maximum Enrollment 45

Anticipated Enrollment 35

Maximum WFCH

135.000

Average WFCH

105.000

Open Entry

Grading Method

Letter Grade or Pass/No Pass

Repeatability

Only select YES if non-credit or a qualified KNES Course

Repeatable

The Functionally Identical or Fractional Courses are editable by admin only.

Functionally Identical or Fractional Courses

Topic Area Information

If this course has Topic Area information, click the checkbox below.

This course has Topic Area Information No

Distance Education

Each mode of instruction for an existing course intended for delivery by Distance Education (DE) shall be separately reviewed and approved by the Curriculum Committee prior to being offered. DE mode of instruction includes any regularly scheduled work that replaces otherwise scheduled class (“face”) time. [per Education Code 55378]

This course is/or proposed for DE

Describe how this is designed for accessibility

General Education/Transfer

Degree Transfer Applicability

Proposed Transfer Types

Acceptable to CSU or Private College

Removing GE? No

Explanation

UC Transferable Course

N - No UC credit

General Education

UC Approval Date

CSU Approval Date

CSU GE Approval Date

IGETC Approval Date

Local GE Approval Date

Comparable SC/IVC Courses

Comparable Transfer Courses

Course Number

Articulation College System

4-yr Institution

Course Number

Articulation College System

4-yr Institution

SC/IVC Code No

CSU GE Yes

TR - Transferable as an elective-does not fit GE pattern

CSU AI Areas No

IGETC No

Cal-GETC No

CID

Requisites

Course Requisites

Conditions of Enrollment Catalog View

Requisite Validation

Content Review

Legacy Requisite Validation

Learning Objectives

Bloom's Taxonomy

Students participating in this class will:

Add only one Objective at a time

Describe the benefits and drawbacks of entrepreneurship.

Describe why creativity and innovation are such an integral part of entrepreneurship.

Explain why and how s small business must create a competitive advantage in the market.

Discuss the steps involved in subjecting a business idea to a feasibility analysis.

Develop a strategic plan for a business using the steps in the strategic planning process.

Explain the advantages and the disadvantages of the three major forms of ownership: the sole proprietorship, the partnership, and the corporation.

Describe sources of primary and secondary market research.

Explain the role of customer experience management in small business environments.

Explain the basic strategies entrepreneurs should follow to achieve success in their e-commerce efforts.

Explain why "going global" has become an integral part of the marketing strategies of many small companies.

Describe the importance of hiring the right employees and how to avoid making hiring mistakes.

Content

If no fields show, then the lecture or lab fields on the Units/Hours tab are 0

Course Lecture Content (Use outline format)

The Challenge of Entrepreneurship
1. The Foundations of Entrepreneurship
  1. Benefits and Drawbacks of Entrepreneurship
  2. The Cultural Diversity of Entrepreneurship
  3. Putting Failure into Perspective
2. Inside the Entrepreneurial Mind: From Ideas to Reality
  1. Creativity and Innovation
  2. Barriers to Creativity
  3. Protecting Your Ideas
Building the Business Plan: Beginning Considerations
1. Designing a Competitive Business Model and Building a Solid Strategic Plan
  1. Building Competitive Advantage
  2. The Process of Strategic Management
2. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
  1. Feasibility Analysis
  2. The Value of a Business Plan
  3. The Elements of a Business Plan
3. Forms of Ownership
  1. The Sole Proprietorship
  2. The Partnership
  3. Corporations
  4. Other Forms of Ownership
4. Franchising and the Entrepreneur
  1. Franchise Types
  2. The Pros and Cons of Buying a Franchise
  3. Trends Shaping Franchising
5. Buying an Existing Business
  1. The Steps in Acquiring a Business
  2. Evaluating an Existing Business
  3. Negotiating the Deal
Building the Business Plan: Marketing and Financial Considerations
1. Building a Powerful Marketing Plan
  1. Guerrilla Marketing
  2. Pinpointing the Target Market
  3. Market Research: Primary and Secondary Sources
  4. Managing the Customer Experience
2. E-Commerce and the Entrepreneur
  1. Considerations before Launching into E-Commerce
  2. Strategies for E-Success
  3. Designing a Great Website and Tracking Web Results
  4. Web Privacy and Security
3. Pricing Strategies
  1. Image, Competition, and Value
  2. Methods for Retailers
  3. Concepts for Manufacturers
  4. Methods for Service Firms
  5. The Impact of Credit on Pricing
4. Creating a Successful Financial Plan
  1. The Importance of a Financial Plan
  2. Basic Financial Statements
  3. Break-Even Analysis
5. Managing Cash Flow
  1. Cash Management
  2. Understanding Cash and Profit
  3. Avoiding the Cash Crunch
Putting the Business Plan to Work: Funding and GrowingYour Business
1. Sources of Financing: Debt and Equity
  1. Capital Requirement Planning
  2. Debt and Equity Financing
  3. Federally Sponsored Programs
  4. Small Business Administration
2. Choosing the Right Location and Layout
  1. Location Criteria for Retail and Service Businesses
  2. Location Options for Retail and Service Businesses
  3. Layout and Design Considerations
3. Global Aspects of Entrepreneurship
  1. Strategies for Going Global
  2. Barriers to International Trade
  3. International Trade Agreements
4. Building a New Venture Team and Planning for the Next Generation
  1. Building with the Right People
  2. Creating Organizational Culture
  3. Management Succession
  4. Exit Strategies

Course Lab/Activity Content

Assignments

Typical Outside-of-Class Assignments

Reading Assignments

Assigned readings from texts that expand and enhance lecture topics. Assigned readings from Small Business Administration that clarify the role of entrepreneurship within the economy.

Writing Assignments

Student application journal integrating assigned reading with personal experiences or observations Papers and essays on topics such as identifying and explaining feasibility analysis, the strategic planning process; forms of ownership, strategies for marketing; sources of financing, global aspects of entrepreneurship, location, and exit strategies.

Oral Assignments

Interview small business owners in the community and to evaluate the critical elements of their success within the market.

Other Assignments

Interview small business owners in the community and to evaluate the critical elements of their success within the market.

Method of Evaluation

Writing Assignments

Problem Solving Demonstrations

Skill Demonstrations

Examinations

Legacy Methods of Evaluation

Objective quizzes and exams which demonstrate the student's ability to identify elements of strategic business plan development, discuss marketing and financial considerations; identify unique characteristics of an entrepreneur and the independently owned firm; discuss capital needs and identify financial sources; and describe sources of primary and secondary market research.

Reports and essays that demonstrate the student's ability to gather and analyze primary and secondary data as a part of feasibility analysis, to discuss advantages and disadvantages of the three basic forms of ownership, and discuss global considerations for entrepreneurs.

Instructor evaluation of student participation in class discussions that demonstrate the student's ability to analyze elements of a business plan and recognize potential concerns related to small business success.

STUDENT LEARNING OUTCOMES

Compare the advantages and disadvantages of business ownership forms, sole proprietorship, partnership, and corporations.
Describe sources of primary and secondary market research.
Describe why creativity and innovation are such an integral part of entrepreneurship.
Discuss the steps involved in subjecting a business idea to a feasibility analysis.
Evaluate a business idea using the business opportunity canvas.
Explain the role of customer experience management in small business environments.
Explain why and how s small business must create a competitive advantage in the market.

123

Student Learning Outcomes

Students completing this course satisfactorily will be able to:

Outcome Text

Describe sources of primary and secondary market research.