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Cover

Course Prefix
ENTR
Course Number
160
School Identifier
Course Suffix
160
Schools
IBS - Business Sciences
Open Entry
No
Department
IBUS - Business Mgmt
Subject
ENTRMG - Entrepreneurship
Program
MANAGE - Business: Management
Course Title
Entrepreneurship: Managing Your Business
Short Title
Entrepreneurship
Course TOP Codes should be aligned with the program. Career Education must use an occupational TOP Code. Please check the TOP Code manual or consult with the Curriculum Specialist for assistance.
CB03 TOP Code
050640 - Small Business and Entrepreneurship
CB04 Course Credit Status
D - Credit - Degree Applicable
California Classification Code (CB11)
Y - Credit Course
Effective Implementation date of new/revised course
Fall 2011
Catalog Course Description
This course introduces key elements of entrepreneurship and small business development. It focuses on the phases and process of building a viable business plan and putting the plan to work. Topics of exploration include building a marketing plan and financial plan, conducting feasibility studies, the nature of competition and markets, and the global aspects of entrepreneurship. The course provides students with a foundation for understanding the role of small business within society. It also provides preparation for individuals seeking to engage in entrepreneurial ventures.
Class Schedule Course Description
Introduces key elements of entrepreneurship and small business development. Provides preparation for individuals seeking to engage in entrepreneurial ventures.
Justification of Need
Review and update for new certificate program and transferability.
Material Fee
-3.00
Is this a cross listed course? No

Units/Hours

CB04: Credit Status
D - Credit - Degree Applicable
CB10 Course COOP Work Exp-ED
N - Is not part of a cooperative work experience education program.
This course is variable No
This course is approved for lab workload (1.0) No
If no hours per category enter zero.
Weekly Faculty Contact Hours Lecture Min
3.00
Weekly Faculty Contact Hours Lecture Max
Weekly Faculty Contact Hours Lab Min
0.00
Weekly Faculty Contact Hours Lab Max
Weekly Faculty Contact Hours Learn Ctr Min
0.00
Weekly Faculty Contact Hours Learn Ctr Max
Weekly Faculty Contact Hours Total Min
3.00
Weekly Faculty Contact Hours Total Max
0.00
CB07 Min Units
3.00
CB06 Max Units
3.00
Total Min Unit Calculation
Lecture Lab Learn Ctr Total
Weekly Faculty Contact Hours3.000.000.003.00
Total Contact Hours49.800.000.0049.80
Lecture Hour Equivalent3.000.000.003.00
Full Time Equivalent Faculty20.000.000.0020.00
Units3.000.000.003.00
Outside of Class Hours99.60
Total Student Learning Hours149.40
Total Max Unit Calculation
Lecture Lab Learn Ctr Total
Weekly Faculty Contact Hours0.000.000.000.00
Total Contact Hours0.000.000.000.00
Lecture Hour Equivalent0.000.000.000.00
Full Time Equivalent Faculty0.000.000.000.00
Units0.000.000.003.00
Outside of Class Hours0.00
Total Student Learning Hours0.00
Maximum Enrollment 45
Anticipated Enrollment 35
Maximum WFCH
135.000
Average WFCH
105.000
Open Entry
No
Grading Method
Letter Grade or Pass/No Pass

Repeatability

Only select YES if non-credit or a qualified KNES Course
Repeatable
No
The Functionally Identical or Fractional Courses are editable by admin only.
Functionally Identical or Fractional Courses
Repeatability Group Information
If this course is part of a Repeatability Group, click the checkbox below.
This course is part of a Repeatability Group No

Distance Education

Each mode of instruction for an existing course intended for delivery by Distance Education (DE) shall be separately reviewed and approved by the Curriculum Committee prior to being offered. DE mode of instruction includes any regularly scheduled work that replaces otherwise scheduled class (“face”) time. [per Education Code 55378]
This course is/or proposed for DE
Describe how this is designed for accessibility

General Education/Transfer

Degree Transfer Applicability
Proposed Transfer Types
Acceptable to CSU or Private College
Removing GE? No
Explanation
UC Transferable Course
N - No UC credit
General Education
UC Approval Date
CSU Approval Date
CSU GE Approval Date
IGETC Approval Date
Local GE Approval Date
Comparable SC/IVC Courses
Comparable Transfer Courses
Course Number
Articulation College System
4-yr Institution
Course Number
Articulation College System
4-yr Institution
SC/IVC Code No
CSU GE Yes
TR - Transferable as an elective-does not fit GE pattern
CSU AI Areas No
IGETC No
Cal-GETC No
CID

Requisites

Course Requisites
Conditions of Enrollment Catalog View
 

Requisite Validation

Legacy Requisite Validation

Learning Objectives



Bloom's Taxonomy

Students participating in this class will:
Describe the benefits and drawbacks of entrepreneurship.
Describe why creativity and innovation are such an integral part of entrepreneurship.
Explain why and how s small business must create a competitive advantage in the market.
Discuss the steps involved in subjecting a business idea to a feasibility analysis.
Develop a strategic plan for a business using the steps in the strategic planning process.
Explain the advantages and the disadvantages of the three major forms of ownership: the sole proprietorship, the partnership, and the corporation.
Describe sources of primary and secondary market research.
Explain the role of customer experience management in small business environments.
Explain the basic strategies entrepreneurs should follow to achieve success in their e-commerce efforts.
Explain why "going global" has become an integral part of the marketing strategies of many small companies.
Describe the importance of hiring the right employees and how to avoid making hiring mistakes.

Content

If no fields show, then the lecture or lab fields on the Units/Hours tab are 0
Course Lecture Content (Use outline format)
  1. The Challenge of Entrepreneurship
    1. The Foundations of Entrepreneurship
      1. Benefits and Drawbacks of Entrepreneurship
      2. The Cultural Diversity of Entrepreneurship
      3. Putting Failure into Perspective
    2. Inside the Entrepreneurial Mind: From Ideas to Reality
      1. Creativity and Innovation
      2. Barriers to Creativity
      3. Protecting Your Ideas
  2. Building the Business Plan: Beginning Considerations
    1. Designing a Competitive Business Model and Building a Solid Strategic Plan
      1. Building Competitive Advantage
      2. The Process of Strategic Management
    2. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
      1. Feasibility Analysis
      2. The Value of a Business Plan
      3. The Elements of a Business Plan
    3. Forms of Ownership
      1. The Sole Proprietorship
      2. The Partnership
      3. Corporations
      4. Other Forms of Ownership
    4. Franchising and the Entrepreneur
      1. Franchise Types
      2. The Pros and Cons of Buying a Franchise
      3. Trends Shaping Franchising
    5. Buying an Existing Business
      1. The Steps in Acquiring a Business
      2. Evaluating an Existing Business
      3. Negotiating the Deal
  3. Building the Business Plan: Marketing and Financial Considerations
    1. Building a Powerful Marketing Plan
      1. Guerrilla Marketing
      2. Pinpointing the Target Market
      3. Market Research: Primary and Secondary Sources
      4. Managing the Customer Experience
    2. E-Commerce and the Entrepreneur
      1. Considerations before Launching into E-Commerce
      2. Strategies for E-Success
      3. Designing a Great Website and Tracking Web Results
      4. Web Privacy and Security
    3. Pricing Strategies
      1. Image, Competition, and Value
      2. Methods for Retailers
      3. Concepts for Manufacturers
      4. Methods for Service Firms
      5. The Impact of Credit on Pricing
    4. Creating a Successful Financial Plan
      1. The Importance of a Financial Plan
      2. Basic Financial Statements
      3. Break-Even Analysis
    5. Managing Cash Flow
      1. Cash Management
      2. Understanding Cash and Profit
      3. Avoiding the Cash Crunch
  4. Putting the Business Plan to Work: Funding and GrowingYour Business
    1. Sources of Financing: Debt and Equity
      1. Capital Requirement Planning
      2. Debt and Equity Financing
      3. Federally Sponsored Programs
      4. Small Business Administration
    2. Choosing the Right Location and Layout
      1. Location Criteria for Retail and Service Businesses
      2. Location Options for Retail and Service Businesses
      3. Layout and Design Considerations
    3. Global Aspects of Entrepreneurship
      1. Strategies for Going Global
      2. Barriers to International Trade
      3. International Trade Agreements
    4. Building a New Venture Team and Planning for the Next Generation
      1. Building with the Right People
      2. Creating Organizational Culture
      3. Management Succession
      4. Exit Strategies
Course Lab/Activity Content

Assignments

Typical Outside-of-Class Assignments
Reading Assignments
Assigned readings from texts that expand and enhance lecture topics. Assigned readings from Small Business Administration that clarify the role of entrepreneurship within the economy.
Writing Assignments
Student application journal integrating assigned reading with personal experiences or observations Papers and essays on topics such as identifying and explaining feasibility analysis, the strategic planning process; forms of ownership, strategies for marketing; sources of financing, global aspects of entrepreneurship, location, and exit strategies.
Oral Assignments
Interview small business owners in the community and to evaluate the critical elements of their success within the market.
Other Assignments
Interview small business owners in the community and to evaluate the critical elements of their success within the market.

Method of Evaluation

Legacy Methods of Evaluation

Objective quizzes and exams which demonstrate the student's ability to identify elements of strategic business plan development, discuss marketing and financial considerations; identify unique characteristics of an entrepreneur and the independently owned firm; discuss capital needs and identify financial sources; and describe sources of primary and secondary market research.

Reports and essays that demonstrate the student's ability to gather and analyze primary and secondary data as a part of feasibility analysis, to discuss advantages and disadvantages of the three basic forms of ownership, and discuss global considerations for entrepreneurs.

Instructor evaluation of student participation in class discussions that demonstrate the student's ability to analyze elements of a business plan and recognize potential concerns related to small business success.

STUDENT LEARNING OUTCOMES

Compare the advantages and disadvantages of business ownership forms, sole proprietorship, partnership, and corporations.
Describe sources of primary and secondary market research.
Describe why creativity and innovation are such an integral part of entrepreneurship.
Discuss the steps involved in subjecting a business idea to a feasibility analysis.
Evaluate a business idea using the business opportunity canvas.
Explain the role of customer experience management in small business environments.
Explain why and how s small business must create a competitive advantage in the market.

123

Student Learning Outcomes

Outcome Text
Describe sources of primary and secondary market research.
Outcome Text
Compare the advantages and disadvantages of business ownership forms, sole proprietorship, partnership, and corporations.
Outcome Text
Evaluate a business idea using the business opportunity canvas.
Outcome Text
Describe why creativity and innovation are such an integral part of entrepreneurship.
Outcome Text
Explain why and how s small business must create a competitive advantage in the market.
Outcome Text
Discuss the steps involved in subjecting a business idea to a feasibility analysis.
Outcome Text
Explain the role of customer experience management in small business environments.

Required Texts

Specify Formatting Style
APA
Textbook (Minimum of 1 Required)
Recommended Yes
Condition and/or
Author(s) Pakroo, P.
Title Small Business Start-Up Kit, The: A Step-by-Step Legal Guide
Edition 10th
City
Publisher Nolo
Year 2018
Rationale
ISBN # 978-141332474
Textbook Transfer Data
Recommended Yes
Condition and/or
Author(s) Osterwalder
Title Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Edition
City
Publisher John Wiley & Sons
Year 2010
Rationale
Only edition of the book.
ISBN #
Textbook Transfer Data
Manual
Periodical
Software
Other Learning Materials

Library

Resource Needs
Library electronic resources will support this class No
N/A No
I recommend we add No
Materials in the Library support this class No
Other No
Legacy Additional Resources

Attached Files

Attach any required or supporting documents here. Supported file types include Word, PDF, Excel, and other similar file types.

Attached File

Codes/Dates

Dates
School Approval
11/06/2019
Curriculum Committee Approval
04/12/2011
Board of Trustees
02/24/2020
State Approval
02/23/2004
Technical Change Date
03/31/2014
Technical Change Comment
Formerly offered as MGT 160.
Originator Hollenbaugh, Robert
Origination Date
2019-11-06
Implement Date
2020-03-03
Instructional Services
Effective Implementation date of new/revised course Fall 2011
Classification and Codes
Division IBS - Business Sciences
Department IBUS - Business Mgmt
Program MANAGE - Business: Management
Subject ENTR
Catalog Id 4400.05
CB03 TOP Code
050640 - Small Business and Entrepreneurship
CB00 Course Control Number
CCC000408604
CB04 Course Credit Status
D - Credit - Degree Applicable
CB05 Course Transfer Status
B - Transferable to CSU only.
CB08 Course Basic Skill Status (PBS Status)
N - Not Basic Skills
CB09 SAM Code
C - Clearly Occupational
CB10 Course COOP Work Exp-ED
N - Is not part of a cooperative work experience education program.
CB11 California Classification Codes
Y - Credit Course
CB13 Special Class Status
N - Course is not a special class.
CB21 Course Prior to College
Y - Not applicable
CB22 Non Credit Course Category
Y - Not Applicable, Credit course
CB23 Funding Agency Category
Y - Not Applicable (funding not used to develop course)
CB24 Program Course Status
Program Applicable
CB25 Course General Education Status
Not Applicable
CB26 Course Support Course Status
N - Course is not a support course
CB27 Course Upper Division Status
CIP Code
Soc Code
Course Accounting Method
C - Census
Material Code
Required Prereq
No
Conditions of Enrollment Catalog View
Prereq Code
Prereq Earned
Required Coreq
No
Coreq Key
Coreq Course(s)
Admin Use Only

Methods of Instruction

Method of Instruction
Methods of Instruction
LEC - Lecture Instruction Only

ASSIST

Queue for Assist No
Last Request From Queue
Last Direct Request 03/09/2020

ASSIST Preview

Prefix ENTR
Course Number
160
Content
  1. The Challenge of Entrepreneurship
    1. The Foundations of Entrepreneurship
      1. Benefits and Drawbacks of Entrepreneurship
      2. The Cultural Diversity of Entrepreneurship
      3. Putting Failure into Perspective
    2. Inside the Entrepreneurial Mind: From Ideas to Reality
      1. Creativity and Innovation
      2. Barriers to Creativity
      3. Protecting Your Ideas
  2. Building the Business Plan: Beginning Considerations
    1. Designing a Competitive Business Model and Building a Solid Strategic Plan
      1. Building Competitive Advantage
      2. The Process of Strategic Management
    2. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
      1. Feasibility Analysis
      2. The Value of a Business Plan
      3. The Elements of a Business Plan
    3. Forms of Ownership
      1. The Sole Proprietorship
      2. The Partnership
      3. Corporations
      4. Other Forms of Ownership
    4. Franchising and the Entrepreneur
      1. Franchise Types
      2. The Pros and Cons of Buying a Franchise
      3. Trends Shaping Franchising
    5. Buying an Existing Business
      1. The Steps in Acquiring a Business
      2. Evaluating an Existing Business
      3. Negotiating the Deal
  3. Building the Business Plan: Marketing and Financial Considerations
    1. Building a Powerful Marketing Plan
      1. Guerrilla Marketing
      2. Pinpointing the Target Market
      3. Market Research: Primary and Secondary Sources
      4. Managing the Customer Experience
    2. E-Commerce and the Entrepreneur
      1. Considerations before Launching into E-Commerce
      2. Strategies for E-Success
      3. Designing a Great Website and Tracking Web Results
      4. Web Privacy and Security
    3. Pricing Strategies
      1. Image, Competition, and Value
      2. Methods for Retailers
      3. Concepts for Manufacturers
      4. Methods for Service Firms
      5. The Impact of Credit on Pricing
    4. Creating a Successful Financial Plan
      1. The Importance of a Financial Plan
      2. Basic Financial Statements
      3. Break-Even Analysis
    5. Managing Cash Flow
      1. Cash Management
      2. Understanding Cash and Profit
      3. Avoiding the Cash Crunch
  4. Putting the Business Plan to Work: Funding and GrowingYour Business
    1. Sources of Financing: Debt and Equity
      1. Capital Requirement Planning
      2. Debt and Equity Financing
      3. Federally Sponsored Programs
      4. Small Business Administration
    2. Choosing the Right Location and Layout
      1. Location Criteria for Retail and Service Businesses
      2. Location Options for Retail and Service Businesses
      3. Layout and Design Considerations
    3. Global Aspects of Entrepreneurship
      1. Strategies for Going Global
      2. Barriers to International Trade
      3. International Trade Agreements
    4. Building a New Venture Team and Planning for the Next Generation
      1. Building with the Right People
      2. Creating Organizational Culture
      3. Management Succession
      4. Exit Strategies
Lab Content
Course Description
This course introduces key elements of entrepreneurship and small business development. It focuses on the phases and process of building a viable business plan and putting the plan to work. Topics of exploration include building a marketing plan and financial plan, conducting feasibility studies, the nature of competition and markets, and the global aspects of entrepreneurship. The course provides students with a foundation for understanding the role of small business within society. It also provides preparation for individuals seeking to engage in entrepreneurial ventures.
Is Honors
No
Lecture Hours
49.8000
Lab Hours
0.0000
Outline Approval Date
2011-04-12
Outline Effective Date
2020-03-03
Prerequisites
Corequisites
Advisories
Enrollment Limitations
Objectives
  • Describe the benefits and drawbacks of entrepreneurship.
  • Describe why creativity and innovation are such an integral part of entrepreneurship.
  • Explain why and how s small business must create a competitive advantage in the market.
  • Discuss the steps involved in subjecting a business idea to a feasibility analysis.
  • Develop a strategic plan for a business using the steps in the strategic planning process.
  • Explain the advantages and the disadvantages of the three major forms of ownership: the sole proprietorship, the partnership, and the corporation.
  • Describe sources of primary and secondary market research.
  • Explain the role of customer experience management in small business environments.
  • Explain the basic strategies entrepreneurs should follow to achieve success in their e-commerce efforts.
  • Explain why "going global" has become an integral part of the marketing strategies of many small companies.
  • Describe the importance of hiring the right employees and how to avoid making hiring mistakes.
Instruction Methods
Lecture Instruction Only
Evaluation Methods
Other Texts
Assignments
  • Reading

    Assigned readings from texts that expand and enhance lecture topics. Assigned readings from Small Business Administration that clarify the role of entrepreneurship within the economy.

  • Writing

    Student application journal integrating assigned reading with personal experiences or observations Papers and essays on topics such as identifying and explaining feasibility analysis, the strategic planning process; forms of ownership, strategies for marketing; sources of financing, global aspects of entrepreneurship, location, and exit strategies.

  • Oral Assignments

    Interview small business owners in the community and to evaluate the critical elements of their success within the market.

  • Other Assignments

    Interview small business owners in the community and to evaluate the critical elements of their success within the market.